Spooktacular Halloween Promotion Ideas for Restaurants & Takeaways

Costume-Themed Discounts

Encourage your customers to embrace the Halloween spirit by offering discounts to those who come dressed in Halloween costumes. You can offer a percentage off their meal or a free dessert to make the dining experience even more special. Don't forget to decorate your restaurant with eerie decorations to create a spooky ambiance.

Themed Menu

Create a special Halloween-themed menu with dishes and drinks named after famous monsters, spooky creatures, or Halloween classics. For example, "Dracula's Delight" for a garlic-infused pasta dish or "Witch's Brew" for a unique cocktail. Offering a limited-time menu can pique customers' curiosity and make them eager to try something new.

Pumpkin Carving Contest

Host a pumpkin carving contest for your customers or even your staff. Encourage participants to share their creations on social media and tag your restaurant. Offer prizes for the best carvings, such as gift cards or free meals, to create buzz around your Halloween event.

Spooky Takeaway Packaging

Give your takeaway containers a Halloween makeover by using themed packaging. Add ghostly stickers, spider web designs, or Halloween-themed labels to your takeout bags or boxes. This small touch can make your customers feel like they're getting a special treat, even when dining at home.

Boozy Halloween Cocktails

Create a special lineup of Halloween-themed cocktails for those looking to enjoy a drink with their meal. Serve drinks with fun garnishes like edible eyeballs or dry ice for a smoky effect. Promote these cocktails on your social media channels to entice cocktail enthusiasts.

Kid-Friendly Activities

If your restaurant is family-friendly, consider hosting kid-friendly Halloween activities like pumpkin painting, costume contests, or even a spooky storytime hour. Offering a safe and entertaining environment for families can make your establishment the go-to spot for Halloween celebrations.

Social Media Contests

Engage with your audience on social media by running Halloween-themed contests. Ask your followers to share their Halloween costumes or their favourite Halloween memories and offer prices or discounts to the winners. This can help increase your online presence and build a sense of community.

Halloween Delivery Specials

For takeaways, consider offering Halloween-themed delivery specials. Include a small surprise, such as a mini pumpkin pie or a bag of Halloween candy, with each delivery order. Customers will appreciate the extra touch and may be more inclined to order from your restaurant.

Conclusion

Halloween is the perfect opportunity for restaurants and takeaways to have some fun, attract new customers, and boost sales. By implementing these spooktacular Halloween promotion ideas, you can create a memorable dining experience that keeps your customers coming back for more. Don't forget to promote your Halloween offerings through social media, email marketing, and in-store signage to maximise your reach and ensure a successful Halloween season for your business. Happy haunting!